The digital solution to transform the relationship between contemporary museums and their millions of annual visitors.
Contemporary museums, long-standing beacons of cultural heritage worldwide, are now taking a decisive step toward the future by evolving their current audio guide service into an innovative digital experience called Experientia. This new app represents a revolution in cultural engagement, offering visitors a more rewarding and personalized interaction with artworks. Not only will it enhance the museum visit experience, but it is also capable of increasing the economic margins of museum visits by up to 275% while nearly eliminating associated fixed costs.
From audio guide to Experientia: a new way to experience culture
Experientia positions itself as a cutting-edge tool for a more intuitive and engaging museum experience. Unlike traditional audio guides, which are increasingly outpaced by AI assistants and emerging technologies, Experientia provides a modern alternative that enriches visitor experiences and reduces management costs.
Three phases of enhanced museum engagement
Experientia covers three key phases of the museum visit:
• Pre-Visit: Streamlines planning, booking, and arrival processes.
• Visit: Offers guided and self-guided tours with multimedia content tailored to individual preferences.
• Post-Visit: Encourages continued engagement through online shopping and social media sharing.
Benefits for visitors and operators
For visitors, Experientia provides:
• Personalized itineraries and content
• A comprehensive catalog with search and filter options
• Real-time navigation and contextual e-commerce offers
• Timely notifications about safety and events
Museum operators benefit from:
• Enhanced group management tools
• Advanced multimedia content
• Improved communication through notifications and messages
Strategic impact and exponential growth
The introduction of Experientia will yield immediate results, with prospects for exponential growth in the long term. The app will support innovation and adaptation to new habits through a range of advanced features:
- Audio commentary and group messaging facilitating communication during the visit.
- Artwork recognition and AR guides for a more engaging interaction with the artworks.
- Virtual tours, useful for educational operators and engaging younger audiences.
- Certificates for visitors accessible and printable for a fee.
- Membership and sponsorship programs that offering exclusive benefits for supporters and brands.
- Queue detection and route recalculation to optimize visitor flow.
- Art and museum expert AI chatbot to answer visitor questions and curiosities.
Sustainable Business Models
The app offers a free basic version with essential features and various premium versions that include advanced functionalities like AR and AI. This approach ensures broad reach and multiple revenue streams, enhancing both the visitor experience and the financial sustainability of museums.
Experientia represents a significant advancement in museum technology, combining digital innovation with economic efficiency to elevate visitor experiences and support the preservation of cultural heritage.
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