A new positioning for the Island’s beloved football team
Founded in May 1920, Cagliari Calcio embodies the football pride of an entire region and has consistently competed in Italy’s top two tiers, even winning the Scudetto in 1970. With legends like Gigi Riva, Gianfranco Zola, and Daniele Conti, the club is a cornerstone of Italian football history.
Celebrating a New Era and ownership
Our strategy centered on addressing dissatisfaction with the previous ownership by emphasizing discontinuity and reviving the club’s legendary values through a fresh identity and a dynamic campaign.
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In a short time, Cagliari Calcio has demonstrated how strategic repositioning and effective communication can drive significant traffic and revenue growth, elevating the club to the top ranks among the most prestigious football organizations.
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