For over 50 years, S. Giorgio has been the most iconic mineral water in regional distribution.
Although it gained popularity with Tetrapak packaging, S. Giorgio now offers its bottled water in familiar PET bottles to both end consumers and the food service industry. It has largely retained its visual identity, associated with the cyan and pink brand colors, and remains a well-remembered name for generations of Sardinian consumers.
The popularity achieved in the 1980s with the “cartoncino” packaging, found in nearly every Sardinian household, continues to support this excellent product.
The existing labels for San Giorgio water reference a well-defined iconography, depicting the knight with a helmet, sword, and cloak found on the British pound. For this reason, in the rebranding project, we revisited the original model and undertook a thorough stylization of its forms.
The treatment is minimalist, with the use of elements kept to a minimum to avoid visual clutter and ensure brand consistency and recognizability. Thin or perforated elements have been simplified to ensure reproducibility in any context and on any material.
Develop a brand that creates a compelling visual identity and conveys a concept that communicates uniqueness.
Applying the brand across various media is a crucial process to ensure visual consistency and strengthen both corporate and product identity. In this phase, we explore how the brand is applied to different mediums to ensure a recognizable and cohesive visual footprint.
Attention to detail is crucial to ensure the desired consistency and visual impact. Whether dealing with digital or physical media, the goal is to create a recognizable visual footprint that consistently and memorably conveys the brand’s identity and values.
Printed materials include business cards, brochures, flyers, booklets, and other promotional items. The brand will be prominently featured on various surfaces, while company colors will be used to highlight the design throughout.
It is important to recognize that each project is unique and requires specific resources based on its needs. Resource management is crucial for ensuring the project’s success, achieving the established objectives, and meeting the audience’s expectations.
This includes a project team consisting of designers, engineers, programmers, graphic designers, photographers, marketing experts, and other professionals. The size of the team varies depending on the project’s requirements and complexity.
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