X is the

From design, marketing, experience, and creativity perspectives, we create meaningful connections between people, business, and technology, no matter the maturity of your brand or service.

We push the boundaries of design and marketing with innovative strategies that elevate brands and deliver impactful results.

Xtudio is a global agency specializing in design and marketing strategies. As a division of Minsait, part of the multinational Indra, we leverage decades of expertise across digital products, marketing, and graphic design. Our extensive portfolio showcases successful collaborations with leading global brands, underscoring our ability to achieve outstanding results. Our integrated structure ensures seamless synergy and collaboration throughout all project phases.

We craft digital strategies that drive the growth of ambitious brands, utilizing our deep experience in business and advanced technologies. Committed to enhancing quality of life, respecting the environment, and promoting sustainability, we address every challenge holistically. At Xtudio, we focus on creating meaningful, sustainable outcomes by integrating business strategy, technology, human impact, and environmental stewardship.

Multidisciplinary expertise

We are over 150 professionals specializing in research, innovation, future design, digital product design, marketing, communication, and customer experience.

Integral, end-to-end solutions

From ideation to execution: encompassing design, implementation, activation, and measurement. From concept to user experience: from a blank sheet of paper to the end user’s perspective.

Technological expertise and human touch

We design by combining knowledge of data and technology to develop digital solutions linked to human behaviour and needs.

Effective and flexible methodology

We have consolidated our approach that connects the four dimensions of positive impact in an agile, hybrid and flexible way to your needs.

Imagine & Define

Designing the future to shape and lead in the present.
  • Research and exploration
  • Futures design​
  • New relationship and business models
  • CXM strategic definition
  • Value proposition and digital identity
  • Experimentation in technological trends

Scale & Transform

Develop the experience to increase its impact and value.
  • Voice of the Customer (VOC)
  • End2end experience improvement
  • CXM reformulation and governance
  • Digital and agile sensitization and reskilling
  • XMO support

Create & Validate

Building a new experience to shape your value proposition.
  • Design of digital products and services
  • Advanced design systems
  • Archetypes and blueprints
  • Brand identity and experience
  • UX UI prototyping and design
  • User testing & QA

Activate & Engage

Dynamising the experience to connect customer and brand.
  • Digital audit
  • Omnichannel marketing strategy
  • CRM and Marketing Automation
  • Branded content and Creativity
  • Transmedia production| VR | Immersive
  • Management and monitoring of digital assets

We invite you to decipher the X

About our Organization

Xtudio is a division of Minsait, the IT branch of the Indra Group, focused on transforming business and society with innovative solutions and services, always putting people at the center. Indra is a leading global consulting and technology company, serving as a technology partner for the core operations of corporate clients around the world.

Nations with offices
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Nations reached
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Professionals
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billion in turnover
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Minsait Xtudio headquarters

Spain

Av. de Bruselas, 35, 28108 Alcobendas, Madrid, Spagna

Portugal

Estr. de Alfragide 94, 2610-008 Amadora, Portogallo

Italy

Via del Serafico, 200, 00142 Roma RM

Mexico

Av. Ejército Nacional Mexicano 843-B, Granada, Miguel Hidalgo, 11520 Ciudad de México, CDMX

Chile

Isidora Goyenechea, 7550647 Las Condes, Región Metropolitana, Cile