How to create a tailor-made holiday for everyone and enhance the relationship between tourists and the local territory.
A leading regional tourism marketing agency undertook a digital transformation to enhance the relationship between tourists and the local territory, adapting to the rapidly evolving travel landscape. Despite global challenges, the region remains one of the most popular tourist destinations, attracting millions of visitors each year. The agency’s objective was to improve the guest experience while increasing the efficiency of hospitality services.
We developed a mobile app that creates personalized itineraries for visitors, while simultaneously providing valuable data to the tourism ecosystem.
Using a Design Thinking approach, we built a digital ecosystem powered by AI and machine learning that connects user preferences with the wide range of services in the region, tour operators, transportation, weather conditions, and more, delivering a seamless and intuitive experience from trip planning to sharing post-visit stories.
The app’s Digital Concierge feature maintains continuous communication with visitors, enhancing their connection to the area by providing tailored suggestions, reminders, and alerts.
Riproduci video
A geometric and futurist style for a customized Design System
We embraced Fortunato Depero’s geometric and futurist style, rationalizing it through the use of standardized geometric forms.Depero’s style is characterized by bold, dynamic shapes and vibrant colors. This includes his use of abstract forms and a structured yet expressive visual language.
This approach allows us to create landscapes and other graphic elements without relying on the distinctive strokes of a specific illustrator. By doing so, we have developed a design system that enables the creation of customized and consistent illustrations.
Crafting consistency across icons, illustrations, and landscapes
The visual system employs a consistent, geometric aesthetic, to ensure coherence across the app’s icons, illustrations, and landscapes. This approach leverages bold, dynamic shapes and vibrant colors, creating a unified visual language that enhances user engagement. The geometric forms are meticulously designed to maintain visual harmony, while allowing for versatility in creating distinctive and personalized graphical elements. This ensures a seamless and cohesive user experience throughout the app.
This design system translates into an app with a friendly and engaging tone of voice, providing a visual and interactive experience that seamlessly adapts to user needs.
This initiative represents a successful digital transformation, significantly enhancing the user experience and boosting the agency’s strategic capabilities.
days
0
points of interest in app
0
ranking in stores
0
/5